Events: ALS Ice Bucket Challenge
For those of you that don’t know about the challenge:
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one’s head or donating to the ALS Association in the United States. It went viral throughout social media during mid 2014.
The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads. A common stipulation is that nominated people have 24 hours to comply or forfeit by way of a charitable financial donation.
The origins of the idea of dumping cold water on one’s head to raise money for charity are unclear and have been attributed to multiple sources. From mid 2013 to early 2014, a challenge of unknown origin often called the “Cold Water Challenge” became popular on social media in areas of the Northern United States. The task usually involved the option of either donating money to cancer research or having to jump into cold water.
One version of the challenge, which took place in New Zealand as early as July 7, 2014, involved dousing participants with cold water and then donating to a charity; for example, the Auckland Division of the Cancer Society. As with similar challenges, it was usually filmed so footage can be shared online.
The National Fallen Firefighters Foundation popularized the “Cold Water Challenge” in early 2014 to raise funds as an unsanctioned spin-off of the polar plunge most widely used by Special Olympics as a fundraiser. On May 20, 2014 the Washington Township, New Jersey fire department posted a video on YouTube participating in the “Cold Water Challenge” with fire hoses and members of the department were subsequently punished for utilizing fire department equipment without permission.
Atlanta Falcons players, coaches, and staff take the Ice Bucket Challenge.
The challenge was popularized in the United States on June 30, 2014, when personalities of the program Morning Drive, which airs weekdays on Golf Channel, televised the social-media phenomenon, and performed a live, on-air Ice Bucket Challenge. Soon after, the challenge was brought to mainstream audiences when television anchor Matt Lauer did the Ice Bucket Challenge on July 15, 2014 on NBC’s The Today Show at Greg Norman’s request. On the same day, golfer Chris Kennedy did the challenge and then challenged his cousin Jeanette Senerchia of Pelham, NY, whose husband, Anthony, has had ALS for 11 years. A day later she did the challenge while her 6-year-old daughter filmed her in front of their house. Senerchia’s network on Facebook connected with Pat Quinn, a 31-year-old in Yonkers, NY, who was diagnosed with ALS in March 2013. Quinn called upon his friends and family. Soon, his whole network was posting challenges, including family in Florida, friends in Ireland and Greece, and a bar full of locals, which was broadcast on local television.
Local Green Bay radio and TV personality John Maino performs the ALS Ice Bucket Challenge.
Quinn’s Facebook network overlapped with Massachusetts resident and former Boston College baseball player Pete Frates, who has ALS and began posting about the challenge on Twitter. In the following weeks, many celebrities and notable individuals also took the challenge.
The Ice Bucket Challenge has also become popular in the United Kingdom through social media, with participants doing it for the Motor Neurone Disease Association and Macmillan Cancer Support.
The President of the United States, Barack Obama, was challenged by Ethel Kennedy but declined, opting to contribute to the campaign with a donation of $100. Justin Bieber, LeBron James, and “Weird” Al Yankovic also challenged President Obama after completing the Ice Bucket Challenge. Former president George W. Bush completed the challenge and nominated Bill Clinton.
On August 21, 2014, several firefighters in Campbellsville, KY were injured by electric shock, including one critically, when the ladder they were using to spray the school band for the Ice Bucket Challenge came too close to a high-voltage power line.
Within 24 hours of being challenged, participants are to video record themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. The bucket is then to be lifted overhead and poured over the participant’s head. Then the participant can call out a challenge to other people.
In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head and donate $100 if they have not. In another version, dumping the ice water over the participant’s head is done in lieu of any donation, which has led to some criticisms of the challenge being a form of slacktivism.
I am not normally a follower… But it’s for a good cause! It’s nothing compared to the dumpster of ice water I was forced to submerge in during the tough mudder entitled the arctic enema! That was cold!
I was in there for about 10-15 min the barbed wire that forces you to go under was broken off on one side and I had to fish around for it with my leg so I wouldn’t go under and catch it in the face. Once I found it, I took my hat off and hung it on top of the beam; went under retrieved my hat and helped a few people out of the dumpster. That sucked lol and so did the ice water with electrical wires zapping you at the same time as you crawl through! My chest is so thick that I couldn’t get under any of the wires! So I got hit by all of them on the way through. My buddy Ravi was tiny and was able to avoid half of them and stood there laughing as each wire hit me and made a loud crackle that was followed by ouch and an obscenity!
Anyway; here’s an ALS Blooper for your amusement!