Controversy: Nestlé killed Chipwich
I have been wondering for quite some time what happened to chipwich? I was wondering why the ice cream man didn’t have it and why 7-eleven only had the crappy Nestlé tollhouse cookie sandwich (chipwich knockoff)
Then I went to Wikipedia!
A Chipwich is an ice cream sandwich made of ice cream between two chocolate chip cookies. Sometimes, the sandwich is rolled in chocolate chips which stick to the ice cream. The original Chipwich was invented by Richard LaMotta (1942-2010) in New York City and was made up of vanilla ice cream sandwiched by two chocolate-chip cookies.
Chipwiches date back to 1981 when LaMotta created the Chipwich and began a guerrilla marketing campaign, in which he trained and enlisted 100 street cart vendors (mostly students) to sell the Chipwich on the streets of New York City. The campaign established Chipwich as a successful brand. CoolBrands, the country’s second-largest ice cream distributor, bought the Chipwich brand in 2002, and sold it in 2007 to Dreyer’s division of Nestlé who has stopped production of the original Chipwich because it competed with its own chocolate chip cookie ice cream sandwich.
Nestlé killed Chipwich!
Chipwich and Tollhouse are 2 totally different recipes! It was stupid to cancel it! People who hate chipwich would buy tollhouse and vise versa! Meanwhile, Nestlé would get both the profits! What is the best way to compete? A 2 headed coin! You always win! Unless, you pick tails lol
Nestle could have had a 2 headed coin! Chipwich and Tollhouse!
Bring back the Chipwich!!!
Lets look at it another way! What’s better a Louis Vuitton or a fake Louis from canal st in NYC?
The Chipwich is the best and original like the Louis!
But people still buy the knockoff Louis like the tollhouse because they don’t want to spend the money for the original…
Charge more if you have to but, bring back the Original Chipwich!!
**Update** April 25th 2018
The Original Chipwich is back!
OMFG! It is amazing and all that I remember! Today I received a batch of Original Chipwich!
And boy was it amazing!
Joel’s outrageous was the closest to the original I have ever tasted!
But what Joel failed to do was roll the sandwich in tiny chips like a Chipwich!
Having not tasted one in many years, I forgot the importance of the mini chips and I only liked the fact that it’s more chocolate!
However; now having tasted it again, I can fully explain: the mini chips add layered texture! You get the soft cookie creamy French vanilla ice cream and then the crunchy chips! Its layered perfection!
Now I do love Joel’s half dipped cookies!
I would say Chipwich, do a fully chocolate dipped cookie option! If you are going to go halfway screw that go all the way! And make multi flavors! Mint chocolate chip! Peanut butter!