Freedom, Business, Controversy and Fitness

Product Review: Wellness Water


transforming water into wellness
We’re excited to introduce a truly enlightened product. A product born out of the simple belief that if you do something positive, you’ll get something positive back in return.
Introducing Karma Wellness Water, a breakthrough beverage that transforms pure spring water into wellness water. And creates positive effects for your mind, body, spirit, balance, and vitality.

how the karma cap works

Karma Wellness Water is a fresh way to drink your vitamins. Vitamins deteriorate in water, so premixed vitamin drinks lose their potency over time. By keeping the vitamins and nutrients within our proprietary KarmaCap until you’re ready to enjoy it, Karma Wellness Water provides a fresher, more potent way to transform water into wellness.
There’s real substance behind Karma’s five functional varieties. Each has been meticulously formulated to deliver its own distinct wellness benefit through a unique combination of vitamins and nutrients. Plus, they contain 110% of the recommended daily allowance of seven essential vitamins.
Just peel back the protective seal, push down, and shake.
Karma Wellness Water is 100% natural and tastes great. Sweetened with stevia and pure cane sugar, each bottle contains only 20 calories.

Last year we wrote about VIZcap, a bottling innovation that lets consumers release vitamins and other supplements into bottled water just before they drink it, and now a new line of health drinks has launched based on much the same idea.

Los Angeles-based Activate Drinks, which debuted earlier this spring, is a line of vitamin-enhanced waters that don’t get mixed until the consumer is ready to drink them. Working on the premise that vitamins deteriorate in water over time, Activate Drinks are packaged in bottles featuring a special top, similar to the VIZcap, in which the vitamins and other supplements are stored separately in order to protect their freshness. When the consumer twists the cap on an Activate bottle, a small plastic blade within cuts the seal in the cap’s waterproof chamber. Simultaneously, a small armature opens the chamber, allowing the ingredients to drop into the water below. (There’s even a video on YouTube to demonstrate.) Four varieties currently make up the Activate Drinks line, including a Fruit Punch flavour packed with vitamins, an Orange flavour with supplements for immunity, an antioxidant-enriched Berry version and a Lemon Lime energy drink. No preservatives or sugar are included, and each drink contains 5 calories per bottle.

With a suggested retail price of USD 2.29 per bottle, Activate Drinks are currently available in a variety of stores throughout Southern California—meaning distribution opportunities likely abound throughout the rest of the world. Alternatively, we still love the idea of using caps like this for ready-to-mix bottles of baby formula; how about bringing the twist-and-release concept to other types of drinks? It’s a thirsty world out there—no shortage of opportunities!

Is that statement true? Do Vitamins deteriorate in water? Those 2 companies seem to think so…

Are you telling me all the sports waters are useless? Gatorade, Vitamin Water, Powerade, Propel and Lifewater…

I found this in Marshals on the clearance rack for a Dollar and figured I would try it. The taste wasn’t bad, but what I want to know, is their statement true? Maybe, after a year or so, I would understand that, but immediately?

Is that why it was on the clearance rack? To their defense there was only 1 bottle left on clearance. So what is it? Good idea or marketing scheme?

Any scientists out there to answer this question?

Asked by Becca from California

I was wondering what the professional opinion on Vitamin Water is. How can it be zero calorie when it has over 5g of carbohydrate per serving? Also, should I be concerned about vitamin toxicity? I know most of them are water soluble, but could I accidentally be consuming a dangerous amount of things like vitamin C?

Expert answer

Hi Becca,

Rather than commenting on a specific product, I’ll respond instead by discussing water, or any beverage for that matter, with added vitamins. Regarding your calorie question, many of these zero-calorie products contain sugar alcohols (sweeteners that end in “ol”), which are considered carbohydrates but are not metabolized by the body, so they do not contribute to the total calorie count of a product.

Regarding vitamin toxicity, the active vitamin levels that you are actually consuming are probably much lower than what is listed on the label. According to Diane L. McKay, Ph.D., FACN assistant professor, Friedman School of Nutrition Science and Policy, water-soluble vitamins, which include vitamin C and all the B vitamins, can degrade when they are subjected to water for a prolonged period. If you also subject them to heat and, for some, light, they will degrade even more rapidly.

In addition, the fat-soluble vitamins, which include A, E, D and K, are not absorbed unless they are consumed with fat. So unless you consume fortified beverages with a meal or a snack that contains some fat, you will not absorb any of these added vitamins. One exception is when vitamin D is added to fat-free milk or orange juice. In this case, the vitamin D is encapsulated to improve absorption.

Because the vitamin levels your body is absorbing are likely considerably less than what is listed on the bottle, vitamin toxicity from beverages alone is probably not a significant risk. However, it is worth considering in terms of total daily vitamin intake, especially when you take into account how many fortified foods Americans consume and how many of us take a daily multivitamin and additional dietary supplements. McKay notes that “When you consider how much you already get from other sources in your diet, you could be getting too much of a good thing. For some vitamins, like B1 (thiamin), B2 (riboflavin), and B12 there are no negative health effects of consuming high amounts. For others, like folate (or folic acid), niacin, B6, C, as well as all of the fat-soluble vitamins, the consequences of getting too much can range from something like diarrhea to irreversible nerve damage, or even liver damage.”

So in my opinion, these products are not dangerous, but they are not a health food either (beyond the fact that they contain water). Nutrients should be consumed as close to their natural state as possible to ensure that you get all the potential health benefits. If products like this help you consume more water and don’t drain your pocketbook, then enjoy them, but don’t consider them a substitution for a diet rich in fruits and vegetables. And limit sugar-filled water and beverages, fortified or not, as these simply add rapidly digested calories to our already calorie-dense diets.

If you notice: everywhere I look it states a prolonged period. What is a prolonged period a day, a week, a month, a few months or a year?

Copyright © 2012 louisjbianco All Rights Reserved.


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